The Dive Industry Association of British Columbia are proud to announce their fantastic new branding. The new DIABC logo was designed by a dive centric BC media company, and simply communicates our brand in a bolder, more contemporary manner.
Officially unveiled at last years DEMA show, the new branding has proved to be a success with very positive feedback from both members of the public, and dive industry professionals.
“We wanted to create something striking, something Canadian, but also uniquely British Columbian” says Russell Clark of Seaproof.tv, the company responsible for the new look. “The orca is synonymous with British Columbia, it just made a lot of sense.”
The new branding has been rolled out across multiple DIABC mediums, from our web and social media presence, to our trade show presence and videos.
The re-branding is the first of a multi stage process which will see the DIABC evolve throughout 2015, to better serve divers and BC’s dive industry.