DEMA 2014 A Huge Success for BC Dive Industry

The world’s largest dive industry trade event DEMA Show (the Dive Equipment and Marketing Association) was rocked by a great crowd of BC divers.

The annual event taking place last year in Las Vegas, saw attendees from many of BC’s dive stores and charters, with familiar faces popping up all around the show, securing new deals and being drawn in by shiny, lovely dive gear.

The DIABC was there in full force this year with a double sized booth, strong branding, looping HD video and a ton of handouts for interested divers – of which there were many!

The DIABC’s I Love BC campaign was officially launched, and our new brochure was on hand, by the thousand!

Over the course of the four days the DIABC volunteers talked to hundreds of dive industry professionals about British Columbia, gave out brochures and stickers, and let them see for themselves with a video donated by BC dive media company

Photo: Doug Coutts